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THE WORLD WE LIVE IN CLICK TO VIEW SAMPLE PAGES The World We Live In When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books. It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages. I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book. FIND ONLINE : https://www.librarything.com/work/13592826 I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions. Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me inves

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; it also helps in determining the pre

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Total 4.8 Million Copies Circulation breakdown by language 44.7% - Bahasa 28.6% -English 26.7% Chinese Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia. source: ABC Malaysia Top 5 English Newspapers The Sun - ( 304,727) The Star / The Sunday Star (289,362 / 292,225) New Straits Times/New Sunday Times (115,570 / 132,187) The Borneo Post (89,573) New Sabah Times  (21,251) The Edge (20,720) Top 5 Chinese Newspapers Sin Chew Daily ( 461,597) China Press   ( 244,059 ) Guang Ming    (113,378 ) See Hua Daily   (95,325 ) Oriental Daily   (89,623 ) Top 5 Malay Newspapers  Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita Minggu             (158,552 / 185,737 ) Top 5 Magazines Top 10 of Malaysia is available at the following bookstores:  • Borders  • MPH

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil

The Evolving Urban Form: Kuala Lumpur A very well researched and presented article written by Wendell Cox 01/12/2013 It has very comprehensive graphs on the growth of Kuala Lumpur city, particularly useful for property investors that are seeking to understand geographical influences in property buying. I am currently writing an article for Mah Sing which aims to explain their purpose behind developments in the outer suburbs or outskirts of Greater KL. Finally moving towards a nation with progressive planning, I am glad that the fabled Wawasan 2020 may have achieved its influence in the minds of Malaysians.